In a tight economy, even casinos have to watch their budgets, but IT shops have to move fast to keep up with the competition, says Rod Luck, vice president of IT at the Cache Creek Casino Resort in northern California.
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With a tight budget, Luck says he and his staff are "pretty much just keeping our systems running," but he's made time to pursue a social networking and mobile strategy, and is ramping up an existing virtualization project to improve labor efficiency.
Luck, who has about 25 IT staffers to serve a 415,000-square-foot resort, notes that the casino uses Facebook and Twitter to connect with customers, and looking for ways to keep customers informed via their cell phones. A pilot project on the mobile front is allowing customers to receive text message updates when their restaurant table is ready, or to receive information on hotel room availability.
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